Here are 5 simple steps to making the most of your search engines.
This article can be found on Entrepreneur Magazine and written by: Gwen Morgan – December 2008.
Gwen Morgan is co-author of The Complete Idiots Guide to Business Plans. You can reach her at gwen@gwenmorgan.com
How do you analyze and improve on the effectiveness of your marketing strategy? One method of improving and increasing your effectiveness in your marketing strategy is by developing metrics. Marketing metrics help to justify budgets by demonstrating value and ROI on marketing campaigns to an organization.
To create metrics, marketers first brainstorm on the business outcome that they are trying to impact. After determining what data is needed, marketers need to search for this data, and determine the decisions and actions that must to be enforced as a result of this data mining.
One of the most common methods is through numerical counting, reporting, and graphing. This method demonstrates the outcomes such as marketing’s impact on share of preference, rate of customer acquisition, average order value, rate of new product and service adoptions, growth in customer buying frequency, volume and share of business, net advocacy and loyalty, rate of growth compared to competition and the market, margin, and customer engagement.
